Happy 12th Birthday to us!

We’re pleased as punch to announce that today is our 12th birthday here at Bam Creative. We started life as a solo operation, working from a small desk area in Inglewood. Managing Director, Miles, was both designer, developer, sales person, … Continue reading

Happy 12th BirthdayWe’re pleased as punch to announce that today is our 12th birthday here at Bam Creative. We started life as a solo operation, working from a small desk area in Inglewood. Managing Director, Miles, was both designer, developer, sales person, account manager and book keeper. Since those tiny beginnings, we’re now a team of 13 in a great office space in Northbridge.

During this time, we’ve seen the web, and how we use it, change drastically. Here is what the web looked like when we launched in 2002, compared to now.

2002 2014
Australian internet access 46% 90%
Australian broadband subscribers 7% 75%
Global Internet population 569m 2.98 billion
Global websites 3 million 1.08 billion

This is just a small indication of how times have changed during this time. One of the biggest changes has been devices used to connect to the web. In 2002, it was nearly entirely laptops or desktop computers. We had WAP for internet access, but it was so clumsy and difficult, it was barely ever used for general ‘web surfing’. Social media didn’t exist either; the web was nowhere near as ‘read write’ as it is now.

For example, Facebook didn’t launch until February 2004. Now, there are 13.4 million Australian users. Video behemoth YouTube, wasn’t around either (who had broadband back then?), they launched in March 2005. Social media favourite, Twitter, launched in March 2006.

As for devices, the popular ‘smart phones’ didn’t come out until 2007, with the first Apple iPhone being released in June 2007, followed up by the Android Phone being first released in November 2007.

Nowadays, Australians spend a huge amount of time on these phones using the above social media, banking, weather, news and more.

According to the Australian Bureau of Statististics, 42% of small business failed between 2003-2007, and a further 30% from 2008. That depressing statistic shows cause for us to celebrate; we’ve been operating since 14th October 2002, and still going strong.

So Happy Birthday to us, and we look forward to watching the changes in the digital space over the next 12 years!

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Getting attention with Facebook Advertising

We’ve been getting great results with Facebook advertising campaigns, and wanted to share some of our insights on building target audiences to display advertising within Facebook. In this post, we’ll cover promoting your services or products to three distinct audiences; … Continue reading

We’ve been getting great results with Facebook advertising campaigns, and wanted to share some of our insights on building target audiences to display advertising within Facebook.

In this post, we’ll cover promoting your services or products to three distinct audiences; previous enquiries or customers, previous website visitors and people who like specific Facebook pages.

Previous prospects or customers

For example, if you’ve got a list of email addresses or phone numbers from previous enquiries or your customer database, and have a new product or service on offer, or you just want to remind these previous contacts about your business offering.

We can import your telephone or email address data into the Facebook Advertising platform, and display advertising within Facebook just for the users that have either of these details set in their account. For example, you may be offering a special discount for previous purchasers, or have a sale on for a week or month. Whatever the objective, the amount of people who have viewed your advertisement, and those who have performed an action, such as clicking on your website or liking your Facebook page is easily reported back to you.

Previous website visitors

Your website receives traffic, but do you feel that it’s not converting enough leads or sales? We can display advertising within Facebook just for those people who have been to your website recently.

Let’s say you’re a home builder. It’s fairly certain that the majority of people visiting your website are interested in building a home, and are doing some online comparison. What better way to reinforce your campaign message, by showing an advertisement within Facebook within hours or days of their visit to your website? This campaign could draw these users to a specific offer just for them.

Advanced Interest targeting

We’ve been able to target audiences based on broad interests for quite some time, but are you aware we can also target specific page audiences? Say you’re in the market to provide accounting services to small business owners in Perth. You could target advertising to users who have liked pages that are related to Perth small business management.

It’s one thing to target these users, and we can certainly report on the amount of users who clicked on your advertisement and visited your Facebook page or website, however you may not be aware we can take that a step further, and report on how many people actually completed a form or made a purchase as well.

For example, we run a campaign which gets 5,000 views. From these 5,000 users, 100 people click on your advertisement. From those 100 clicks, we track that 25 of them completed your enquiry form. This means we’re now able to accurately measure the campaign ROI.  Say the campaign cost $58.00. That equates to 58 cents per visitor who clicked on your advertisement, or $2.32 per enquiry. You don’t need a maths degree to figure out that that’s $2.32 well spent, if the average new customer nets you a few hundred dollars!

To find out how to use Facebook advertising in your specific situation, get in touch with us for a no obligation discussion. We’ll make you a fresh coffee, run through your options, analyse your objectives and give you honest advice and a proposal if you wish to proceed.

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What does a Web Developer do?

Does the following code look familiar to you? $(function(){ if($(‘#rob’).hasClass(‘awesome’)){ alert(‘Yeah, Rob is awesome!’); } }); Or maybe this? <?php $bam = new Bam; $winner = $bam->testWinner(); echo ‘<p>Are you a winner?</p>'; if($winner){ echo ‘<p><strong>Yes, I believe you are!</strong></p>'; $bam->save(array(‘Person’ … Continue reading

Does the following code look familiar to you?

$(function(){
    if($('#rob').hasClass('awesome')){
        alert('Yeah, Rob is awesome!');
    }
});

Or maybe this?

<?php

$bam = new Bam;
$winner = $bam->testWinner();

echo '<p>Are you a winner?</p>';

if($winner){
    echo '<p><strong>Yes, I believe you are!</strong></p>';

    $bam->save(array('Person' => array(
        'name' => 'You', 
        'winner' => 'Yes'
    )));
}

?>

If so, then maybe you could become a developer!

If not, it’s a good thing you’ve got people here that do. Developers like myself spend many hours in code such as the above in order to give you the website your business requires.

We turn requirements into code. You need to manage news & events via your website? Cool, just a small example of what that means: we would create database tables which stores every field you can manage, create an administration interface which retrieves and stores data to/from database and then we’d create what the public gets to see on your website. Each step involves creating code to interact and work in unison until you & your users get the nice pretty website to view.

For those that want to know a little more about this geeky stuff

The first code snippet is an example usage of jQuery, a useful javascript library, which allows client-side (user) interaction to happen without refreshing or reloading the page. This says if there is an element with an id of ‘rob’ alert the user to say ‘Yeah, Rob is awesome!’, which is totally a useful example. This technology wouldn’t allow us to connect to grab data and connect to a database on its own.

The second code snippet is an example usage of PHP, a server side scripting language, which allows server-side manipulation to happen before displaying a page. This code suggests there is a class which tests to see if the current user is a winner? If so, it lets you know you are and saves a record into the database. If you wanted to run a test again, you would need to reload the page.

Now the perfect blend of these two technologies is called AJAX, spray and wipe (ok not spray and wipe, but if you see the ads on TV you’d know what that referred to),  it uses javascript to fire off a request to another page which could be running a server-side language (such as PHP). Suddenly you can stay on the same page while loading/saving data on the fly! This is pretty standard on many websites now, but all these technologies have their time and place on when to use each.

Want to know more about how we can turn your business ideas or requirements into an interactive website built by experts? Why not contact the team here at Bam Creative and we would be happy to speak to you.

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